According to the latest data in the Tourist Expenditure Survey, more than 10 million inbound tourists visit Spain every year for sports-related reasons, and more than 2.5 million Spaniards travel abroad for the same purpose. The former spent almost 12 billion euros in 2016, while the total budget for the latter was close to 500 million euros. Some of the tourists travel to practice sport, whereas others do so to attend a sports event.

Sport will be a special incentive in many FITUR exhibitors this year. It will play a central role in the Russian stand, since 11 cities in this country will host the FIFA 2018 World Cup. Therefore, agencies such as BURANPARS have already prepared special travel packages, which will be displayed at the Trade Show. Exhibitors that are highly specialised in sports tourism will also be in attendance, including BIKEFRIENDLY TOURS, which will present its catalogue of exclusive trips that are specifically designed to cater for the needs and preferences of bicycle lovers.