Europcar took the occasion of FITUR to present its car rental service with driver, Global Driver Services. Although it is mainly aimed at companies, private individuals can also hire the service. It will initially operate in Barcelona, Madrid, Valencia, Malaga and Palma.

Global Driver Services will be available on three tiers: economy, business and first class. The three tiers include professional drivers, insurance, direct confirmation and flexibility both in the modification and cancellation policies.

The business service offers a bilingual driver (Spanish and English). First class includes all of the above, in a high-end car, with bottled water for personal consumption, newspapers and, in some cases, iPad.