• The working team for this innovative project is composed of 10 students from different engineering fields, awarded grants and selected by Talentum, Telefónica’s platform for promoting young talent
  • An innovative research space for developing solutions, functionalities and new services based on 5G technology that will be showcased at FITUR 2018
  • The start-up of this laboratory was made possible thanks to the alliance of IFEMA with 5TONIC, a body funded by Telefónica and IMDEA Networks Institute, of which ERICSSON is also a member

The first 5G-prototypes R&D lab for the tourism and trade fair industry was opened at IFEMA during the morning of 5 September. IFEMA LAB 5G, a research space for developing solutions, functionalities and new services based on this technology, will be showcased at FITUR 2018.

During the welcome ceremony for the research team, the managing director of IFEMA, Eduardo Lopez Puertas, emphasised the institution’s wish to become a benchmark space in innovation that will allow it to offer its exhibitors and visitors a differentiated service for practical application based on identifying the possibilities of 5G technology that the future holds in this field.

The lab’s launch has been made possible thanks to the alliance of IFEMA with 5TONIC, a body founded by Telefónica and IMDEA Networks Institute, of which ERICSSON is also a member.

The working team of IFEMA LAB 5G is composed of 10 students from different engineering fields, awarded grants and selected by Talentum, Telefónica’s platform for promoting young talent. Rosalía O´Donnell Baeza, head of Talentum at Telefónica, underlined the importance of undertaking the digital transformation through the contributions of young people and of providing solutions that truly meet the needs arising from social and technological advances. In this case, it means that the focus is on the FITUR trade fair, with the chronological challenge of presenting the first prototypes to the professional world of tourism in January, as pointed out by the trade fair director Ana Larrañaga.

For his part, the representative of 5Tonic, Ignacio Berberana, underscored the value of this lab at IFEMA, given its closeness to the end customer as well as the network infrastructures provided by Ericsson, to carry out the tests on the developments that the team will undertake.

The ceremony closed with the address given by Adan Levy, mentor of the team of grant holders, who put the accent on this lab’s targets, which are to provide truly ground-breaking solutions and application modes.

The choice of IFEMA for developing this innovative project, which focuses on the identification, incubation and launch of use cases with high added value enabled by 5G in different industry verticals, is due to its position as one of the principal trade fair operators and to its leadership in the tourism industry through the International Tourism Trade Fair, FITUR, which will allow research in different lines of innovation for developing new services for tourism and trade fair sites supported by Cloud, Big Data, AI and 5G technologies to transform the experience of IFEMA users before, during and after they have taken part in the trade fair, without space restriction.

Although 5G technology is currently in the experimental phase and has only been applied as a prototype in some specific verticals, the 5TONIC lab, a pioneering endeavour in Europe, is working on this research process which aims to put its widespread application in practice in different industrial sectors and is considering the viability of 5G products, which are expected to be implemented on a mass scale from 2021 onwards. In fact, there are currently major global working groups centred on defining use cases and solutions that focus on the digital transformation enabled by 5G technologies and their effect on Manufacturing, Automotive and Transportation in general as well as eHealth and Security, among others.

 

https://www.youtube.com/watch?v=ZG906OGxWNQ