This year, FITUR joins the Spanish Confederation of Travel Agencies, CEAV , and Doctors Without Borders, MSF, to promote the “” campaign. A collaboration designed for the promotion of this initiative through the different communication platforms for the great international event of the Tourism sector, organized by IFEMA from January 17 to 21, as well as its dissemination among FITUR visitors, providing a space at the trade fair to boost the campaign and to achieve the challenge they have proposed: get enough support to fill 100 humanitarian aid planes.

Joining this challenge is very simple, since there will be teams during the trade fair and at the CEAV stand that will explain visitors how to book a seat in these aircraft. They will also be presented with an identifier for their suitcase to boast about being one of the people who made this joint challenge possible.